for life

brands that will make your tail wag

Our brands

Full range of food and accessories for all kind of pets.

Premium quality dog and cat accessories.

High class equipment for horse and rider.

For the love of pets

With more than 50 years of experience in the industry, Dogman Group offers pet owners a wide range of products for dogs, cats and small pets as well as horses and riders.


The Best choice for your Best friend

Since its inception in 1965, Swedish brand Dogman has focused on the well-being of pets, with products of good quality at a reasonable price. With its products, Dogman wants to create a joyful and comfortable existence for all members of the family!

Shiro & Malou

For animals with attitude

Shiro&Malou create stylish products for modern dog families. Premium quality, Swedish design and, of course, great functionality is the idea behind our beds, blankets, cushions and dog accessories. Because we think design and comfort go great together.Thanks to high quality, durable materials and upholstery fabrics, our products blend in beautifully in every dog owner’s home and interior design.


Providing a lifestyle since 1867

Being an equestrian is so much more than just putting on your boots, gear and getting up on a horse. It’s more than cleaning, feeding and caring for your favorite animal. We would even claim that it is more than a passion. To us, to everyone in the true equestrian community, it’s a way of life that’s been engraved into our souls.

We should know cause we’ve been around for 150 years or so, providingfor a lifestyle and nothing less.

Visit Jacson website →

Dogman and friends

The best petstore for your best friend

Our retail chain with more than 35 stores in Sweden, Norway, Finland and Spain. At Dogman and friends you will find everything you need for your pet! With a wide product range and the best brands, we are an obvious choice for all animal lovers. We also offer services like claw clipping, Trim & Spa and an activity area where the four-legged can romp and try out fun toys.

In all our stores, pets are welcome and we always offer their owners a great coffee!

Visit e-commerce website →

Dogman Group Facts

office dogs
retail stores
12 000 m2

Dogman Group

With more than 50 years of experience in the industry, Dogman Group offers pet owners a wide range of products for dogs, cats and small pets as well as horses and riders. Today, Dogman Group includes several brands, stores, e-commerce and wholesale operations, which makes their products available to everyone.

Within Dogman Group, you will find brands such as Jacson, Shiro&Malou, Kennel Equip and, of course, Dogman – one of the largest suppliers of pet products in the Nordic countries. With the main focus on a safe and happy everyday life, for both pets and pet owners, the company is continuously developing and expanding.Through the store concept, Dogman&Friends, Dogman Group offers an even bigger variety of brands and products, as well as services such as groomers and an activity-based playground for pets. As the name suggests, there is a big focus on dogs, but Dogman Group's love for pets doesn't stop there. Cats, rabbits, pet rodents, fish and reptiles also have their given place among the products – and not to mention in the hearts of the employees.



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